"A California woman is suing McDonald's claiming the fast-food giant uses toys to market directly to young children"
Really? Really? No shit. Geez is this woman an idiot or what? Of course McDonalds uses toys to market directly to children, they aren't going for the Harvard market?
Parham, a 41-year old state employee, says her kids repeatedly ask for Happy Meals, mainly for the toys. "We have to say no to our kids so many times and McDonald's makes that so much harder to do. I object to the fact that McDonald's is getting into my kids' heads without my permission and actually changing what my kids want to eat."
What a load of crap. You give your permission every time you let them watch TV, every time you take them there, every time you neglect to educate them about advertising, every time you take them out for dinner instead of cooking at home and teaching them about nutrition and health.
If you cared so much about your kids, you'd teach them what advertising is, what crap the toys are, and how fast food is a treat and not dinner 5x a week. I've been watching TV with my kids since they were young. We sit and we watch together, and when ads come on and they turn to me with their adorable eyes wide and say, "Daddy may I....?" we talk. Shocking, I know, but we talk.
Why do you want it now?
What did the ad say that makes you want it?
How do ads influence our decisions?
Can this product do all it says?
Will it be as fun as it looks?
How long will it last until it breaks/runs out/wears out/loses its appeal?
Can a tube of lipstick really make you popular?
If you don't play with the 22 Bakugan balls you already have (all garage sale finds, thank you) why will you play with one more?
It's called parenting. It's called caring for your kids and giving them to tools to take care of themselves.
If this lawsuit succeeds will they ban all advertising? This woman obviously isn't capable of making decisions on her own. She can't even tell her own kids "No." If you have to tell them no "so many times" then you aren't explaining yourself very well. Are we really coming to a point in society where you have to sue others because you can't parent yourself? EVERY AD on the Saturday morning shows you let your kids watch for 4 hours targets them. Polly Pocket, Pokemon, Hot Wheels, Pizza Hut, Mattel, Bratz, every one of them targets your kids, but this lady has apparently decided that she's done being a parent, it's time to sue the big guy and ditch all sense of responsibility.
Parents can, and should be, the most influential person in their children's lives. Its your JOB to teach them about marketing, ads, fast food, good health, nutrition, and most of all PERSONAL RESPONSIBILITY.
If you don't teach them early and often to understand and analyze marketing, do you think the will survive in the world? If you can't teach them to tell between fact and fiction, between reality and marketing, they will end up with maxed-out credit cards, a closet full of Gucci, and a lifetime of diet pills and bad credit. And for all of you with daughters, don't think that it's just corporations targeting your kids. Every college age boy knows how to market themselves, and they are all targeting your girls, and some of the boys.
Long Live the Happy Meal!!! Long Live Good Parents!!
(the rant is finished, resume your lives)